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Metaverse: new interaction between businesses and consumers | EY - MENA

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Read more Read less Featured Thinking How will the metaverse change our behavior as it reshapes experiences? EY Global 22 Apr 2022 The metaverse will not be a single experience, company, or technology – but rather a dynamic ecosystem of connected, interoperable and persistent metaverse platforms that incorporate many technology and infrastructure providers, financial services providers, developers, creators, brands and users – just like the current web. The metaverse has the potential to transform all industries – not only in terms of how business is done and how goods are sold, but how people interact with each other through work, shopping, socializing and more.

\r\nAccelerate your metaverse strategy with EY capabilities\r\n"}}" id="rich-text-7b23cac11223" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> The metaverse will not be a single experience, company, or technology – but rather a dynamic ecosystem of connected, interoperable and persistent metaverse platforms that incorporate many technology and infrastructure providers, financial services providers, developers, creators, brands and users – just like the current web. The metaverse has the potential to transform all industries – not only in terms of how business is done and how goods are sold, but how people interact with each other through work, shopping, socializing and more.

Accelerate your metaverse strategy with EY capabilities Read more Read less Strategy From IP tokenization to financial modeling, customer engagement and much more, EY strategic insights around the metaverse will help you drive purposeful innovation at scale to uncover opportunities and communities across target market segments.

\r\n"}}" id="rich-text-8e7f61da7717" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> From IP tokenization to financial modeling, customer engagement and much more, EY strategic insights around the metaverse will help you drive purposeful innovation at scale to uncover opportunities and communities across target market segments.

Read more Read less Technology roadmap and execution With deep knowledge across areas such as data analytics, blockchain, AI, smart contracts, 3D assets generation, AR/VR and integration to existing backend systems, we help business leaders leverage the latest technology solutions to accelerate their journey from Web 2.0 to Web 3.0.

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Read more Read less Risk-savvy operating models We help our clients enter the metaverse with resiliency and risk mitigation at the forefront, bringing leading capabilities in future operating model design, identity management, cybersecurity, tax and accounting, legal, regulatory and governance matters, current-state risk management and more.

\r\n"}}" id="rich-text-5e16cae88e79" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> We help our clients enter the metaverse with resiliency and risk mitigation at the forefront, bringing leading capabilities in future operating model design, identity management, cybersecurity, tax and accounting, legal, regulatory and governance matters, current-state risk management and more.

Read more Read less Future of human experience As the metaverse continues to transform engagement, EY professionals provide deep insights on generational behaviors, customer journeys (including orchestration around marketing, sales and service), employee and talent ecosystems, and seamless physical and digital experiences.

\r\n"}}" id="rich-text-6d1b272372ba" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> As the metaverse continues to transform engagement, EY professionals provide deep insights on generational behaviors, customer journeys (including orchestration around marketing, sales and service), employee and talent ecosystems, and seamless physical and digital experiences.

Read more Read less Secure and frictionless payments EY payments professionals bring significant experience around the accounting implications of digital payments in the metaverse, including leading knowledge in e-commerce, currency compatibility, royalties and enablement of financial institutions with tokenized funds.

\r\n"}}" id="rich-text-ef741e5b8e0e" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> EY payments professionals bring significant experience around the accounting implications of digital payments in the metaverse, including leading knowledge in e-commerce, currency compatibility, royalties and enablement of financial institutions with tokenized funds.

Read more Read less Decentralized supply chain We bring fit-for-purpose supply chain transformation capabilities to help our clients stand up digital twins for manufacturing and maintenance, blockchain-enabled supplier diversification, logistics simulation and “trustless” supply chain processes.

\r\n"}}" id="rich-text-7da1e5c7e2f4" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> We bring fit-for-purpose supply chain transformation capabilities to help our clients stand up digital twins for manufacturing and maintenance, blockchain-enabled supplier diversification, logistics simulation and “trustless” supply chain processes.

Read more Read less Ecosystem distribution models EY teams also advise business leaders on establishing networks of creators, producers and orchestrators in the metaverse; developing blockchain- and smart contract-enabled distribution and consumption models; and building public-private partnerships that drive value.

\r\n"}}" id="rich-text-53d7b244cccb" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> EY teams also advise business leaders on establishing networks of creators, producers and orchestrators in the metaverse; developing blockchain- and smart contract-enabled distribution and consumption models; and building public-private partnerships that drive value.

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EY wavespace™ in the metaverse

EY wavespace and EY metaverse lab help clients transform for the decentralized economy, driven by the Metaverse and Web3.

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Our latest thinking

Seven ways telecom operators can power the metaverse

For telecom operators, the metaverse presents two distinct roles: an ecosystem for them to participate in and an ecosystem for them to enable. Read more.

How the metaverse and Web3 are creating novel tax issues

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Metaverse: 5 questions shaping the next frontier of human experience

The convergence of physical and digital in the metaverse presents both opportunities and challenges for businesses, governments and society. Learn more.

Beatriz Sanz Sáiz Previous Next Explore our related services and solutions EY wavespace™ Digital transformation services The team EY Global Multidisciplinary professional services organization   Edwina Fitzmaurice EY Global Innovation Market Activation Leader Passionate about purpose, technology, innovation, problem solving and value creation. Maker, writer, speaker and hiker. Life-long learner and teacher. Married mother of two. New York, NY, United States EY Global Multidisciplinary professional services organization   Gil Forer Digital and Business Disruption leader | Global Markets Leads digital go-to-market strategy. Focused on the impact of disruption and what’s after what’s next. Founder and producer of Innovation Realized. New York, NY, United States Show more Contact us Like what you’ve seen? Get in touch to learn more. EY logo \r\nConnect with us
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