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Customer-centric marketing solutions for CMOs | EY - US

Customer-centric marketing solutions for CMOs | EY - US EY Homepage Services Strategy by EY-Parthenon Strategy by EY-Parthenon Corporate & Growth Strategy Geopolitical Strategy Commercial Strategy Working Capital Turnaround & Restructuring Consulting Enterprise Reimaginedᵀᴹ Private Equity Value Creation Corporate Venture Building Economic Analysis About EY-Parthenon Transactions and Corporate Finance by EY-Parthenon Transactions and Corporate Finance by EY-Parthenon M&A Advisory M&A Integration M&A AI-powered Technology Divestment Strategy Corporate Finance Valuation, Modeling & Economics Forecasting and Scenario Planning Due Diligence Services Advanced Analytics About EY-Parthenon Consulting Consulting Analytics Consulting Customer Experience by EY Studio+ Cybersecurity Digital Transformation Finance Consulting Risk Consulting Supply Chain & Operations Technology Transformation Transformation Platform Assurance Services Assurance Services Audit Services Climate Change & Sustainability Financial Accounting Advisory Forensic & Integrity Services Private Client Audit Technology Risk AccountingLink Tax Tax EY Center for Tax Policy Indirect Taxes and Global Trade International Tax Private Tax Tax Accounting Tax Compliance Tax Controversy Tax Technology Transaction Tax Entrepreneurship Entrepreneurship Entrepreneurs Access Network Entrepreneur Of The Year Entrepreneurial Winning Women North America Technology Technology EY Digital Audit Tax Technology M&A AI-powered Technology EY wavespace™ Technology Transformation Alliances People & Workforce People & Workforce Change Management & Experiences HR Transformation Integrated Workforce Mobility Learning & Development Consulting Recognition & Reward Advisory Workforce Analytics Managed Services Managed Services Cybersecurity Financial Crime Forensics & Integrity Internal Audit Legal Payroll Operate Managed Services Tax and Finance Operate Technology EY Sustainability EY Sustainability Climate Change & Sustainability Sustainable Finance Sustainability and ESG Supply Chain Transformation Sustainability Tax Renewable Energy Transition Environment, Health & Safety Industries Consumer Consumer Products Retail Energy & Resources Energy & Resources Mining & Metals Oil & Gas Power & Utilities Financial Services Financial Services Banking & Capital Markets Insurance Wealth & Asset Management Government & Public Sector Government & Public Sector Infrastructure Education Federal Government Services State & Local Government Services Health Health Life Sciences Industrials Industrials Aerospace & Defense Automotive Chemicals & Advanced Materials Transportation Industrial Products Future Mobility Private Equity Real Estate, Hospitality & Construction Real Estate, Hospitality & Construction Real Estate Hospitality Construction Technology, Media & Entertainment, and Telecommunications Technology, Media & Entertainment, and Telecommunications Technology Media & Entertainment Telecommunications Insights Presidential Transition Technology AI insights Geostrategy Sustainability Cybersecurity Energy Transition BEPS 2.0 About us Our Purpose Our Values Our People Alliances Alumni – Stay part of something special Newsroom Locations Connect with us Careers What you can do here Careers in Tech Careers in Assurance Careers in Consulting Careers in EY-Parthenon Careers in Tax Careers in Climate change and sustainability services Careers in Core Business Services Industry-focused careers What it's like to work here Flexibility and mobility People stories Personalized career development Total Rewards How to join us What we look for How we hire Application and interview tips Frequently asked questions Job search Early career opportunities MBA and advanced-degree Experienced Contract Careers in EY-Parthenon Services\r\n"}}" id="rich-text-bdb7ae91ea2a" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> Services Read more Read less EY helps clients create long-term value for all stakeholders. Enabled by data and technology, our services and solutions provide trust through assurance and help clients transform, grow and operate.

\r\n"}}" id="rich-text-4fd21f99a31b" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> EY helps clients create long-term value for all stakeholders. Enabled by data and technology, our services and solutions provide trust through assurance and help clients transform, grow and operate.

Read more Read less Explore \r\n1||## \r\n2||##\r\n3||##\r\n4||##\r\n5||##\r\n6||##\r\n7||##\r\n8||##\r\n9||##\r\n10||##\r\n\r\n"}}" id="rich-text-4c7221d041b3" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> 1||## 2||##3||##4||##5||##6||##7||##8||##9||##10||## Read more Read less Spotlight\r\n"}}" id="rich-text-9a4e536345b2" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> Spotlight Read more Read less Artificial Intelligence (AI)

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Read more Read less Industries\r\n"}}" id="rich-text-eb7049f32993" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> Industries Read more Read less Discover how EY insights and services are helping to reframe the future of your industry.
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Read more Read less Explore \r\n1||##\r\n2||##\r\n3||##\r\n4||##\r\n5||##\r\n6||##\r\n7||##\r\n8||##\r\n9||##\r\n\r\n"}}" id="rich-text-7ac6645a227c" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> 1||##2||##3||##4||##5||##6||##7||##8||##9||## Read more Read less Case studies\r\n"}}" id="rich-text-3a0c28da4f83" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> Case studies Read more Read less

Power Utilities

How digital twin technology powers the future at Xcel Energy

28 Aug 2025Subbu Natarajan

Strategy and Transactions

How Bristol Myers Squibb overhauled working capital to fund its future

20 Aug 2025Gerado Gonzalez

Alliances

How St James’s Hospital's journey to cloud transformed cancer care

09 Jun 2025EY Americas

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Read more Read less C-Suite Spotlight\r\n"}}" id="rich-text-8e2c8f4086bc" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> C-Suite Spotlight Read more Read less CEO Agenda

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Read more Read less About us\r\n"}}" id="rich-text-1ce27356dbe6" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> About us Read more Read less At EY, our purpose is building a better working world. The insights and services we provide help to create long-term value for clients, people and society, and to build trust in the capital markets.

\r\n"}}" id="rich-text-5c07548f2010" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> At EY, our purpose is building a better working world. The insights and services we provide help to create long-term value for clients, people and society, and to build trust in the capital markets.

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Read more Read less Explore \r\nSee more\r\n1||More about what you can do here\r\n2||More about what it's like to work here\r\n3||More about how to join us\r\n4||More about job search\r\n\r\n"}}" id="rich-text-3a080d81de12" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> See more1||More about what you can do here2||More about what it's like to work here3||More about how to join us4||More about job search Read more Read less Spotlight\r\n"}}" id="rich-text-2191977a8cd1" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> Spotlight Read more Read less Experienced professionals

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\r\n"}}" id="rich-text-e8c23fdf88f1" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> Top CMO issues | EY capabilities | Case studies | Our insights | Connect with our leaders | EY Partner Ecosystem

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Learn more on studio.ey.com Key issues facing marketing and growth leaders today\r\n"}}" id="rich-text-c21972178a17" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> Key issues facing marketing and growth leaders today Read more Read less Driving commercial growth In an era where consumer behaviors rapidly evolve and digital landscapes shift at breakneck speeds, marketing and growth leaders drive commercial growth on increasingly tight budgets. The fragmentation of media channels exacerbates this issue, necessitating a granular, personalized approach and making cohesive messaging across platforms essential. By leveraging data-driven insights and strategically using marketing technologies (MarTech), leaders can optimize marketing spend, helping to make sure that every dollar contributes to strategic objectives.

\r\n"}}" id="rich-text-be9947340944" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> In an era where consumer behaviors rapidly evolve and digital landscapes shift at breakneck speeds, marketing and growth leaders drive commercial growth on increasingly tight budgets. The fragmentation of media channels exacerbates this issue, necessitating a granular, personalized approach and making cohesive messaging across platforms essential. By leveraging data-driven insights and strategically using marketing technologies (MarTech), leaders can optimize marketing spend, helping to make sure that every dollar contributes to strategic objectives.

Read more Read less Creating deeper customer connections The rising demand for personalized, relevant and convenient experiences drives the push for developing strong customer connections, cultivating loyalty and building overall brand value. To meet these demands, leveraging data analytics and artificial intelligence (AI) has become essential in modern marketing solutions. These technologies transform content creation, distribution and consumption while validating compliance with consumer and regulatory requirements around data privacy and security. Furthermore, by integrating an omnichannel strategy, businesses can provide a consistent and cohesive brand experience across all touch points, forging deeper customer connections and delivering a more meaningful customer journey.

\r\n"}}" id="rich-text-17a5cf984b03" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> The rising demand for personalized, relevant and convenient experiences drives the push for developing strong customer connections, cultivating loyalty and building overall brand value. To meet these demands, leveraging data analytics and artificial intelligence (AI) has become essential in modern marketing solutions. These technologies transform content creation, distribution and consumption while validating compliance with consumer and regulatory requirements around data privacy and security. Furthermore, by integrating an omnichannel strategy, businesses can provide a consistent and cohesive brand experience across all touch points, forging deeper customer connections and delivering a more meaningful customer journey.

Read more Read less Leveraging AI and automation In the quest for efficiency and innovation, leveraging artificial intelligence (AI) and automation has become a cornerstone for modern marketing solutions. AI-driven technologies empower marketing and growth leaders to revolutionize their strategies by optimizing operational efficiencies, enhancing decision-making and delivering highly personalized customer experiences. This approach ultimately drives sustained commercial growth while maximizing return on investment (ROI).

\r\n"}}" id="rich-text-93f2c1f366a2" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> In the quest for efficiency and innovation, leveraging artificial intelligence (AI) and automation has become a cornerstone for modern marketing solutions. AI-driven technologies empower marketing and growth leaders to revolutionize their strategies by optimizing operational efficiencies, enhancing decision-making and delivering highly personalized customer experiences. This approach ultimately drives sustained commercial growth while maximizing return on investment (ROI).

Read more Read less Moving from proof of concept to proof of scale Transitioning from proof of concept to proof of scale marks a pivotal moment for businesses seeking substantial growth and market expansion. This phase involves not only confirming the viability of initial successes but also strategically broadening and refining approaches to capture larger market segments. Building a resilient operational framework and meeting scalability requirements are key to sustain performance across diverse channels. Cultivating an environment that encourages innovation and teamwork is essential for navigating the complexities of scaling while maintaining agility and responsiveness to market changes, ultimately achieving long-term success.

\r\n"}}" id="rich-text-f400b1087d24" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> Transitioning from proof of concept to proof of scale marks a pivotal moment for businesses seeking substantial growth and market expansion. This phase involves not only confirming the viability of initial successes but also strategically broadening and refining approaches to capture larger market segments. Building a resilient operational framework and meeting scalability requirements are key to sustain performance across diverse channels. Cultivating an environment that encourages innovation and teamwork is essential for navigating the complexities of scaling while maintaining agility and responsiveness to market changes, ultimately achieving long-term success.

Read more Read less Navigating cookieless data and customer 360 As the digital landscape evolves and privacy regulations tighten, marketing leaders face the challenge of navigating a cookieless future while maintaining a comprehensive view of their customers. The shift away from third-party cookies necessitates adopting alternative data collection methods and enhancing first-party data strategies. By leveraging customer 360 solutions, which integrate data from various touch points, businesses can build a holistic and unified view of their customers. This comprehensive approach enables more accurate targeting, personalized experiences and improved customer engagement. Additionally, investing in privacy-compliant technologies and fostering transparency with customers are essential to build trust and maintain data integrity.

\r\n"}}" id="rich-text-ae53a06ab361" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> As the digital landscape evolves and privacy regulations tighten, marketing leaders face the challenge of navigating a cookieless future while maintaining a comprehensive view of their customers. The shift away from third-party cookies necessitates adopting alternative data collection methods and enhancing first-party data strategies. By leveraging customer 360 solutions, which integrate data from various touch points, businesses can build a holistic and unified view of their customers. This comprehensive approach enables more accurate targeting, personalized experiences and improved customer engagement. Additionally, investing in privacy-compliant technologies and fostering transparency with customers are essential to build trust and maintain data integrity.

Read more Read less EY capabilities\r\n"}}" id="rich-text-301bd7ade87a" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> EY capabilities Read more Read less Commercial excellence services EY Commercial excellence services support organizations in creating and implementing customer-centric growth strategies and improving their marketing, sales and service operations. EY teams help you boost profitability and accelerate sustainable value creation through the right balance of people, technology and innovation.

\r\n"}}" id="rich-text-5bd52338c32e" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> EY Commercial excellence services support organizations in creating and implementing customer-centric growth strategies and improving their marketing, sales and service operations. EY teams help you boost profitability and accelerate sustainable value creation through the right balance of people, technology and innovation.

Read more Read less Read more Customer experience services Our approach to customer experience is rooted in purpose, data and technology. We use a framework that focuses on the entire user journey to unlock insights to build game-changing customer experiences. Exceptional engagement drives long-term success and delivers enhanced value and sustainable growth.

\r\n"}}" id="rich-text-fdcb0e67d180" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> Our approach to customer experience is rooted in purpose, data and technology. We use a framework that focuses on the entire user journey to unlock insights to build game-changing customer experiences. Exceptional engagement drives long-term success and delivers enhanced value and sustainable growth.

Read more Read less Read more Product and Service Innovation consulting services The EY team’s approach to Product and Service Innovation helps you accelerate the innovation of your product or service portfolio and create new customer value propositions that help you move toward a sustainable future.

\r\n"}}" id="rich-text-32acc9d8e814" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> The EY team’s approach to Product and Service Innovation helps you accelerate the innovation of your product or service portfolio and create new customer value propositions that help you move toward a sustainable future.

Read more Read less Read more Loyalty program services Loyalty is no longer just about transactions; it’s about forging deep emotional connections with customers, building enduring relationships and fueling sustainable growth. The EY approach goes beyond traditional points and rewards and focuses on transforming connections and driving meaningful engagement.

\r\n"}}" id="rich-text-23b4b0d59f93" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> Loyalty is no longer just about transactions; it’s about forging deep emotional connections with customers, building enduring relationships and fueling sustainable growth. The EY approach goes beyond traditional points and rewards and focuses on transforming connections and driving meaningful engagement.

Read more Read less Read more Marketplace model services Our Marketplace model services help companies identify, target and scale new value creation opportunities using marketplace models.

\r\n"}}" id="rich-text-fdcb283ff246" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> Our Marketplace model services help companies identify, target and scale new value creation opportunities using marketplace models.

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Read more Read less Case studies\r\n"}}" id="rich-text-b7ec97f41b69" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> Case studies Read more Read less

How digital transformation helped benefit fans and the bottom line

With help from EY, the professional sports franchise was able to turn big data into even bigger value.

Read the case study Explore our entire case study library Our insights\r\n"}}" id="rich-text-b6f0464c0bd9" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> Our insights Read more Read less

2025 EY Loyalty Market Study: Evolving consumer expectations and marketer priorities

Access the report now Explore our latest marketing insights Tailor by industry

Designing physical AI with humans at center

Explore the complexities of physical AI, focusing on human interaction, safety, and effective communication for a collaborative future

Dr. Rob Tannen

How AI is transforming Media & Entertainment marketing

Discover how AI is reshaping Media & Entertainment, enhancing marketing strategies and content discovery for improved audience engagement.

Madhurika Rao

Why the future of customer experience is quietly human

Learn how adaptive intelligence and seamless interactions are transforming customer experience and creating meaningful connections.

Patricia Camden + 1

How to get the most out of your marketing spend

CMOs are facing a formidable challenge: maximizing marketing investments while adapting to evolving expectations and tighter budgets. Learn more.

Jay Dennis

How to build loyalty in the new era of marketing

The new era of marketing requires honoring consumer-provided preferences. Learn more.

Mandy Flynn + 1

Experience first, metrics second: how to get customer experience right with AI

How to enhance customer experience in the age of AI. Learn more.

Terry Walls

How AI is reshaping the future of sales

A new landscape where personalized engagement drives success is emerging amid the convergence of AI and evolving customer expectations. Learn more.

Duncan Avis + 1

How AI is supercharging creativity and customer engagement

At SXSW, the potential of artificial intelligence drove discussions for two EY thought leaders and a travel sector AI specialist. Watch to learn more.

Nuno Leal + 1

How media and entertainment can transcend AI experimentation for value

Companies that embrace AI and data sooner can break away from rivals in innovation, audience engagement, operational efficiency and more. Learn how.

Rahul Gautam + 1

How to consolidate your CRM tools — and make more time for sales

Overlapping and legacy customer management systems lead to time-sucking busywork that could be better spent closing deals. Read more.

Brian Goonan

How does marketing adapt when AI gives your product a personality?

AI is redefining marketing, shifting the focus from transactional interactions to relational experiences between brands and consumers. Read more.

Steven Bailey

How to unlock value from, measure and demonstrate loyalty program ROI

Loyalty programs can drive business growth and strengthen customer relationships, but determining their true value can be a challenge. Read more.

Patricia Camden + 1

How to leverage GenAI for enhanced customer engagement

Enhance customer loyalty by harnessing AI. Explore proactive solutions for businesses to innovate engagement strategies and foster meaningful connections. Read more.

John Dubois + 1

6 key insights from the Forbes CMO Summit

EY leaders share insights into how technology is transforming the marketing landscape and explore what CMOs should focus on. Read more.

Duncan Avis + 2

How one health care testing company gets results with AI

By leveraging AI and automation, patient diagnostics have picked up pace in a health care testing company. Learn more in this case study.

Ricardo Vilanova + 1

Six takeaways from Cannes Lions 2024

Read six takeaways from Cannes Lions 2024. Learn what marketing trends are impacting brand and creativity across industries.

Nuno Leal + 1

How can GenAI turn personal into personalized?

Smarter marketing and sales tools are helping the manufacturing industry reach valued customers.

Duncan Avis

How CMOs can leverage the full potential of creative

Brands face the challenge of producing content that's more personalized yet cost-effective. Learn more.

Sylvain Maquet

Boost brand loyalty and grow with new GenAI marketing capabilities

GenAI is creating competitive advantages with personalized, compelling engagement and innovative strategies.

Steven Bailey

What can CMOs learn from first movers who are using GenAI to revolutionize personalized customer experiences?

First movers reveal insights on deploying GenAI in marketing. New research from the EY-Adobe Alliance uncovers the resolutions CMOs face in adopting AI.

Accelerating customer loyalty: leveraging trust, technology and data

Learn how companies can gain customer loyalty and trust through data insights.

Patricia Camden + 1

5 ways CMOs can create an agile operating model for sustainable growth

Explore 5 ways CMOs can create an intelligent, nimble operating model for sustainable growth.

Sylvain Maquet + 2

7 ways to unleash value and drive growth from your MarTech and teams

Drive growth and value from your existing MarTech with these 7 considerations. Learn more.

Steven Bailey

How content publishers can monetize and maintain control in the AI age

Publishers examine B2B licensing and middleware services as GenAI transforms how content is created, delivered and consumed. Read more.

Nuno Leal + 1

How AI can unleash a new era of creativity

EY leaders team with a recording artist at SXSW to explore the intersection of AI and creativity, and how AI is changing the creative industry. Learn more.

Duncan Avis + 1

Real change. Real impact

Join top business leaders as they discuss tackling timely business challenges through strategic collaboration.

Forbes CMO Summit: How marketing leaders are preparing for impacts of GenAI

Watch this video series highlighting how marketing leaders are approaching generative AI.

How telecom retail can navigate its evolution to meet customer needs

Telecommunications retailers can do a few things to address the business imperative of meeting changing customer needs as the industry evolves. Read more.

Patricia Camden

Zero-party: The next frontier in consumer data

Zero-party data helps businesses get the information they need to enhance the customer experience while respecting consumers’ privacy rights. Read more.

John Dubois + 1

How businesses can stay ahead of emerging tech

Learn about emerging tech and generative AI use cases, plus strategies to make customer experiences more personalized. Watch now.

John Dubois Previous Next Financial services\r\n"}}" id="rich-text-96eef27ac04b" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> Financial services Read more Read less How insurers can outpace aging tech for improved digital experiences

\r\nIt’s time for insurers to reevaluate legacy technology...\r\n29 Oct 2024 | Neeraj Gupta\r\n\r\n\r\n"}}" id="rich-text-186b0cb8e8c3" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> How insurers can outpace aging tech for improved digital experiences

It’s time for insurers to reevaluate legacy technology... 29 Oct 2024 | Neeraj Gupta Read more Read less TMT\r\n"}}" id="rich-text-ea9337663e82" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> TMT Read more Read less How will you stand out in today’s crowded digital home market?

\r\nTo succeed in the fast-evolving digital home,...\r\n30 Oct 2024 | Cédric Foray\r\n\r\n\r\n"}}" id="rich-text-659bb89a88e5" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> How will you stand out in today’s crowded digital home market?

To succeed in the fast-evolving digital home,... 30 Oct 2024 | Cédric Foray Read more Read less Energy\r\n"}}" id="rich-text-bc1e7e90f15e" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> Energy Read more Read less Trends and implications of the evolving energy consumer

\r\nIn this webcast, broadcasting during CS Week, a panel including...\r\n30 April 2024\r\n\r\n\r\n"}}" id="rich-text-5f2dcea61a92" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> Trends and implications of the evolving energy consumer

In this webcast, broadcasting during CS Week, a panel including... 30 April 2024 Read more Read less TMT\r\n"}}" id="rich-text-d5a810bab83c" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> TMT Read more Read less 3 steps to predict new TMT customer patterns beyond the numbers

\r\nUse new data-rich customer insights to adapt...\r\n24 Apr 2024 | Traci Gusher\r\n"}}" id="rich-text-3241256cd1f0" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> 3 steps to predict new TMT customer patterns beyond the numbers

Use new data-rich customer insights to adapt... 24 Apr 2024 | Traci Gusher Read more Read less Energy\r\n"}}" id="rich-text-f2a4099dde0a" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> Energy Read more Read less Three ways to move energy consumers from interest to action

\r\nEY research reveals an opportunity to bridge the gap...\r\n08 Feb 2024 | Greg Guthridge\r\n\r\n\r\n"}}" id="rich-text-7cac9d0271b6" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> Three ways to move energy consumers from interest to action

EY research reveals an opportunity to bridge the gap... 08 Feb 2024 | Greg Guthridge Read more Read less Financial services\r\n"}}" id="rich-text-e88df1ba76c5" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> Financial services Read more Read less How hospitality AI is steering hotels toward a smart future

\r\nGuest services and hospitality marketing artificial intelligence...\r\n05 Dec 2024 | Umar Riaz\r\n\r\n\r\n"}}" id="rich-text-82c66e696d42" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> How hospitality AI is steering hotels toward a smart future

Guest services and hospitality marketing artificial intelligence... 05 Dec 2024 | Umar Riaz Read more Read less Back to top

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Read more Read less Connect with our leaders\r\nEY Consulting includes experienced leaders in every sector, who bring the power of people, technology and innovation together to deliver value and growth for our clients.

\r\n"}}" id="rich-text-78ec171d3292" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> Connect with our leaders EY Consulting includes experienced leaders in every sector, who bring the power of people, technology and innovation together to deliver value and growth for our clients.

Read more Read less Contact us Duncan Avis\r\nPrincipal, Americas Consulting Customer & Growth Leader

\r\n"}}" id="rich-text-8bad16cf2466" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> Duncan AvisPrincipal, Americas Consulting Customer & Growth Leader

Read more Read less John Dubois
\r\nEY Consumer Data & Analytics Leader 

\r\n"}}" id="rich-text-1d95f0ed98a2" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> John Dubois
EY Consumer Data & Analytics Leader 

Read more Read less José M. Reyes
\r\nEY Americas Chief Creative Officer

\r\n"}}" id="rich-text-562afe0adabd" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> José M. Reyes
EY Americas Chief Creative Officer

Read more Read less Nuno Leal\r\nPrincipal, Marketing, Product and Data/AI, Consulting, Ernst & Young LLP

\r\n"}}" id="rich-text-55c3d79c3f69" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> Nuno LealPrincipal, Marketing, Product and Data/AI, Consulting, Ernst & Young LLP

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Read more Read less Navigate to:\r\nCybersecurity  |  Emerging technology  |  Consulting\r\n"}}" id="rich-text-aab77a7593c2" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> Navigate to: Cybersecurity  |  Emerging technology  |  Consulting Read more Read less EY logo \r\nConnect with us
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