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The CEO Imperative Series

Top 10 geopolitical developments for 2025

05 May 2025Andrea Guerzoni

Attractiveness surveys

Why Europe’s confidence persists despite investment at a nine-year low

15 May 2025Julie Teigland


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Read more Read less Services\r\n"}}" id="rich-text-28836063c7c2" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> Services Read more Read less EY helps clients create long-term value for all stakeholders. Enabled by data and technology, our services and solutions provide trust through assurance and help clients transform, grow and operate.

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Read more Read less Explore \r\nSee All\r\n1||About EY-Parthenon\r\n2||About EY-Parthenon\r\n\r\n"}}" id="rich-text-f1ee2a2b8237" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> See All1||About EY-Parthenon2||About EY-Parthenon Read more Read less Spotlight\r\n"}}" id="rich-text-6265359bc5a6" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> Spotlight Read more Read less Customer & Growth by EY Studio+

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EY.ai - A unifying platform

Technology transformation

Tax function operations

Climate change and sustainability services

EY Ecosystems

EY Nexus: business transformation platform

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\r\nStrategy, transaction and transformation consulting

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\r\nEY Ecosystems

\r\nEY Nexus: business transformation platform

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Strategy, transaction and transformation consulting

Technology transformation

Tax function operations

Climate change and sustainability services

EY Ecosystems

EY Nexus: business transformation platform

Read more Read less Industries\r\n"}}" id="rich-text-6712c2529d50" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> Industries Read more Read less Discover how EY insights and services are helping to reframe the future of your industry.
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Consulting

How a self-guided investment journey can lead to financial success

01 Dec 2022Greg Picarelli

Consulting

How digital transformation helped benefit fans and the bottom line

18 May 2023Fran E Exley

Consulting

How can technology hold the door open for customers?

30 Jan 2023Faisal M. Alam

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\r\n"}}" id="rich-text-817ef0903b9e" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> We bring together extraordinary people, like you, to build a better working world.

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\r\n"}}" id="rich-text-98376fb6e160" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> Experienced professionals

EY-Parthenon careers

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Read more Read less About us\r\n"}}" id="rich-text-b08398b49c67" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> About us Read more Read less At EY, our purpose is building a better working world. The insights and services we provide help to create long-term value for clients, people and society, and to build trust in the capital markets.

\r\n"}}" id="rich-text-bf306c4d5b00" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> At EY, our purpose is building a better working world. The insights and services we provide help to create long-term value for clients, people and society, and to build trust in the capital markets.

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Read more Read less Top news\r\n"}}" id="rich-text-65c09f2af1b2" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> Top news Read more Read less Global IPO divergence widens as Americas and EMEIA surge and Asia-Pacific slows

28 Sep 2024EY Romania

EY advised TehnoWorld in the transaction with Romcim, a CRH company

12 Aug 2024EY Romania

Institutional integrity standards are strengthening, but there are still challenges

29 Jul 2024EY Romania

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Top 10 geopolitical developments for 2024 An even more complex geopolitical environment is on the horizon. Learn how businesses need to innovate and adapt their strategies to stay ahead. 12 Dec 2023 Geostrategy How do CEOs chart a path to growth when the map keeps changing? As cautious CEOs navigate trade wars and tariffs, strategic leaders can use M&A as a long-term value driver. Read more. 05 May 2025 CEO agenda How supply chains benefit from using generative AI Early use cases of generative AI in supply chains prove its worth in delivering cost savings and a simplified user experience. Read more. 09 Jan 2024 AI My EY My EY Select your location

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EY teams’ approach to Customer Experience (CX), rooted in empathy and purpose, helps you generate the right insights to build differentiated, high-impact customer experiences that add long-term value to the customer, your organization and society. Related topics Customer Growth Consumer Products Consulting

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Laurence Buchanan EY Studio+ Global Leader EY Global Multidisciplinary professional services organization John Dubois EY Americas AI Strategy Leader Your business challenge | Solution benefits | Solution features & functionality | Why EY | Alliance relationships\r\n"}}" id="rich-text-19c06ecb4c73" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> Your business challenge | Solution benefits | Solution features & functionality | Why EY | Alliance relationships Read more Read less Your business challenge\r\nOrganizations must adapt to colliding forces to stay relevant in today’s marketplace. Emerging technologies, raised customer expectations for better experiences (regardless of sector) and shareholder push to create loyalty have forced organizations to ask the following questions:

\r\n\r\nHow can we improve customer, employee and citizen experience to create enduring relationships and sustainable, long-term value?
\r\n
\r\n\r\nHow can we create better outcomes for our customers and stakeholders and drive purposeful growth?
\r\n
\r\n\r\nHow are we keeping up to date with, and responding to, ever-changing customer needs and expectations?
\r\n
\r\n\r\nWhat are we doing to eliminate friction points for our customers and drive a more relevant, personalized experience?
\r\n
\r\n\r\nHow can we better connect employees with our business purpose and improve engagement?
\r\n\r\nHow can we use technology and data to automate and orchestrate across all of our channels and improve customer experience?\r\n\r\n"}}" id="rich-text-d9e6dc4b4b2b" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> Your business challenge Organizations must adapt to colliding forces to stay relevant in today’s marketplace. Emerging technologies, raised customer expectations for better experiences (regardless of sector) and shareholder push to create loyalty have forced organizations to ask the following questions:

How can we improve customer, employee and citizen experience to create enduring relationships and sustainable, long-term value?

How can we create better outcomes for our customers and stakeholders and drive purposeful growth?

How are we keeping up to date with, and responding to, ever-changing customer needs and expectations?

What are we doing to eliminate friction points for our customers and drive a more relevant, personalized experience?

How can we better connect employees with our business purpose and improve engagement?
How can we use technology and data to automate and orchestrate across all of our channels and improve customer experience? Read more Read less Solution benefits
\r\n\r\nEY teams can help you drive CX transformation and rigorously design and prioritize customer experiences that set you apart in the market and drive accelerated growth. Benefits include:

\r\n\r\nGenerating innovation across the business  
\r\n
\r\n\r\nFinding new sources of value by prioritizing customer experience investments targeting to “moments that matter”
\r\n
\r\n\r\nCreating a culture that continuously iterates and improves customer experiences\r\n\r\n"}}" id="solutionbenefits" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> Solution benefits
EY teams can help you drive CX transformation and rigorously design and prioritize customer experiences that set you apart in the market and drive accelerated growth. Benefits include:

Generating innovation across the business  

Finding new sources of value by prioritizing customer experience investments targeting to “moments that matter”

Creating a culture that continuously iterates and improves customer experiences Read more Read less Solution features & functionality\r\n"}}" id="rich-text-db11f4e2140d" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> Solution features & functionality Read more Read less Sustainable growth and value creation At EY, we believe great CX, designed with empathy and purpose, creates long-term value. In the digital age, customers seek organizations that understand their behavior based on human needs and data — not data alone. Focusing on purpose and sustainable value creation, rather than growth at any cost, helps organizations create enduring relationships with their customers and employees.    

\r\n\r\nUnderstand customer needs and behavior, identify pain points, and predict impact on customer value and business outcomes\r\nIdeate, prototype, and test new experiences to meet and exceed customer expectations and generate positive business impact\r\nImplement and iterate on new experiences\r\nOrganize resources, build capabilities, and implement data and tech to exceed customer expectations at scale\r\n\r\n"}}" id="rich-text-c4843f12b316" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> At EY, we believe great CX, designed with empathy and purpose, creates long-term value. In the digital age, customers seek organizations that understand their behavior based on human needs and data — not data alone. Focusing on purpose and sustainable value creation, rather than growth at any cost, helps organizations create enduring relationships with their customers and employees.    

Understand customer needs and behavior, identify pain points, and predict impact on customer value and business outcomesIdeate, prototype, and test new experiences to meet and exceed customer expectations and generate positive business impactImplement and iterate on new experiencesOrganize resources, build capabilities, and implement data and tech to exceed customer expectations at scale Read more Read less Designed with the customer at heart EY teams support companies in generating the right insights, designing the best experiences and making CX really happen. Organizations can then make the leap from a product/service- focus to a customer- focus by building an exceptional experience matched to customer preferences and perceptions of value.

\r\n\r\nHelp deliver the right “thing” at the right moment\r\nConnect the full customer journey and make it relevant\r\nAnticipate needs and reduce friction\r\nShift from campaigns to relationships\r\nOptimize dynamically at the human level\r\n\r\n"}}" id="rich-text-a0d88fada8f5" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> EY teams support companies in generating the right insights, designing the best experiences and making CX really happen. Organizations can then make the leap from a product/service- focus to a customer- focus by building an exceptional experience matched to customer preferences and perceptions of value.

Help deliver the right “thing” at the right momentConnect the full customer journey and make it relevantAnticipate needs and reduce frictionShift from campaigns to relationshipsOptimize dynamically at the human level Read more Read less A data-driven experience EY teams approach to customer experience helps organizations deliver superior experiences and stay relevant by focusing on the following six dimensions:

\r\n\r\nA clear vision with key performance indicators (KPIs), embraced by all teams to create focus, consistency and priorities\r\nHigh-quality data capture and usage to understand people and pain points and to deliver relevant interactions\r\nA modern and flexible tech stack enabling seamless and personalized experiences at scale\r\nAn agile and non-siloed organization that allows for effective collaboration and quick changes\r\nA human-centered mindset and culture, where customers come first everywhere, from products to brand marketing and aftersales\r\nFuture proof skills (e.g., UX, service design, data science) that allow for easy, effective and memorable experiences\r\n\r\n"}}" id="rich-text-ba7c60c13dcc" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> EY teams approach to customer experience helps organizations deliver superior experiences and stay relevant by focusing on the following six dimensions:

A clear vision with key performance indicators (KPIs), embraced by all teams to create focus, consistency and prioritiesHigh-quality data capture and usage to understand people and pain points and to deliver relevant interactionsA modern and flexible tech stack enabling seamless and personalized experiences at scaleAn agile and non-siloed organization that allows for effective collaboration and quick changesA human-centered mindset and culture, where customers come first everywhere, from products to brand marketing and aftersalesFuture proof skills (e.g., UX, service design, data science) that allow for easy, effective and memorable experiences Read more Read less The team Laurence Buchanan EY Studio+ Global Leader Helping clients navigate the transformation age through human-centered design and digital transformation. London, United Kingdom EY Global Multidisciplinary professional services organization   John Dubois EY Americas AI Strategy Leader Entrepreneur. Consultant. Mentor. Puts clients and colleagues first, knowing the financial results will follow. Austin, TX, United States Patrick Ruijs EY Studio+ Netherlands Leader Curious. Optimistic. Goes for surprising results and believes in the resilience of organizations. Embraces change. Amsterdam, Netherlands Dong-Hyun (Alex) Lee EY Asia East Technology, Media & Telecommunications Leader; EY Korea Digital Innovation Consulting Leader Digital evangelist. Pursues humanity and retro vibes. Seoul, Korea Republic of EY Global Multidisciplinary professional services organization   EY Global Multidisciplinary professional services organization   Show more Why EY\r\nEY organization professionals and world-class design and engineering network can help you solve the toughest CX challenges and transform your customer experience to create long-term, sustainable value for customers, employees, the business and society.

\r\nAlliance relationships\r\nOur Alliances and Ecosystem Relationships with the following companies help us deliver high-impact CX:

\r\n"}}" id="rich-text-d57b58137ef9" data-up-is="rich-text" data-up-translation-read-more="Read more" data-up-translation-read-less="Read less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> Why EY EY organization professionals and world-class design and engineering network can help you solve the toughest CX challenges and transform your customer experience to create long-term, sustainable value for customers, employees, the business and society.

Alliance relationships Our Alliances and Ecosystem Relationships with the following companies help us deliver high-impact CX:

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See the report Case Study The better the question The better the answer The better the world works How digital transformation helped benefit fans and the bottom line With help from EY, the professional sports franchise was able to turn big data into even bigger value. Read more View case study The better the question How can a sports franchise score more points with its fans? A championship-winning basketball team had the most engaged fans in the league but wanted to take their fan experience to the next level. Continue reading The better the answer AI-powered marketing to deliver the right deals to the right fan The sports franchise built a new data architecture, creating the most sophisticated marketing system in the league. Continue reading The better the world works A smart experience that’s better for fans and the business Rolling out the new CRM platform resulted in increased ticket sales and sales staff efficiency. Continue reading close Read more Read more Read more Read more Read more Read more

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